A company has made it when people start using their brand name as a stand-in for any item in the same realm. For example, tissues being called Kleenex, Jacuzzis and hot tubs, and lest we forget Ping Pong and table tennis. Sometimes it happens even when it’s not an accurate term. This is what has happened with the terms MOLLE and PALS. MOLLE became the nearly synonymous name with modern webbing used on plate carriers, belts, backpacks, and more.